Overseas Marketing and PR Activities

Source: Enterprise Singapore

OVERSEAS MARKETING PROMOTION (Capped at $20,000 per new market)

Supported ActivitiesDeliverables
Overseas marketing and PR activities1Third-party costs incurred for:
• Marketing and PR activities including launch of in-store promotions, road shows, pop-up stores
• Pitching fees at overseas business/trade conferences
Proof of completion should include but not be limited to the following:
• Event write-up attached with corresponding materials such as photographs and publicity materials
• Overall roadmap/communication plan of activities that have been completed
• Invoices/receipts/bank statements for payment made to third-party vendor such as proof of payment for costs incurred
Overseas marketing and PR activities
Supportable ActivitiesDeliverables
Participation in Overseas Physical and Virtual Trade Fairs NOT supported under LEAD International Fairs & Missions (LEAD)Overseas Physical Trade Fairs
Third-party costs charged by Event Organisers relating to:
• Space rental (capped at 36 square metres)
• Booth design and construction (capped at 36 square metres)
Proof of completion should include but not limited to the following:
Overseas Physical Trade Fairs
• Event write-up attached with corresponding materials, such as exhibitor listing, photographs of booth setup, publicity materials which reflects the company’s name
• Invoices/receipts/bank statements for payment made to third-party vendor, such as proof of payment for the costs incurred
Virtual Trade Fairs
Packaged fees charged by Event Organisers relating to:
• Virtual Exhibition hall & Booth access
• Collateral creation (EDMs, booth writeup)
• Business Meeting/Matching sessions
• Pitches/ Product launches / Speaking Slots
• Webinar/ Conference
• Post Event Analytics
Proof of completion should include but not limited to the following:
Virtual Trade Fairs
• Screenshots of exhibitor listing, publicity materials, virtual booths, virtual business meetings/matching sessions, post event analytics report product samples for virtual fairs (where available and/or applicable)
Third party costs relating to
• Publicity (design and production of digital collaterals, promotion materials) for trade fairs and virtual fairs
• Logistics costs for virtual fairs only (transportation of materials/samples overseas)
Proof of completion should include but not limited to the following:
• Event write-up attached with corresponding materials, such as photographs of booth setup, publicity materials and exhibitors’ listing which reflects the company’s name
• Invoices/receipts/bank statements for payment made to third-party vendor, such as proof of payment for the costs incurred
Note: Excludes all Overseas Physical Trade Fairs and Virtual Trade Fairs supported under the Local Enterprise and Association Development (LEAD) Programme

Simply complete and submit the form below and let us know which GRANT you would like to know more and we will get back to you soonest. Thank you.

[ninja_form id=4]